The conversation continues

Thu, 09/20/2018 - 9:15pm

There will be another opportunity to discuss how business has been performing on Block Island, both for this past summer and in previous years, at the annual meeting of the Tourism Council that will be held at The Spring House on Tuesday, Sept. 25 at 5 p.m.

The public is invited and encouraged to attend.

Tourism Director Jessica Willi will be providing some metrics — taxes collected and other hard data — that may help to put an end to some speculation as to whether the island is losing ground in terms of being a prime destination for travelers, and if there needs to be a recalibration in terms of how the island is marketed. Or we may learn that Block Island, in a very competitive market is, overall, holding its own.

Willi will also be talking about the Council’s marketing campaign, which has traditionally concentrated on getting visitors to come to the island in the shoulder seasons.

There should also be interesting data from an expert in travel habits, particularly in New England, by Anna Blount, from the travel marketing firm, MMGYGlobal, and from Lara Salamano, head of the state’s marketing division.

There will be plenty of information to process, and to perhaps carry forward to more conversations throughout the winter that till keep this topic moving forward.

The goal is to perhaps have, by the summer of 2019, some concrete changes in place to ensure that Block Island remains “the last great place” that people will want to continue to visit